SOCIALIZER

Want to meet and get to know new people, have fun and party. Want to learn and experience as much as possible. Don’t want very physical exertion, but don’t need to be sedentary – as long as they are together with others. Prefer to travel with partner, but also with family. Willing to pay extra for good comfort on excursions.

Want to participate in many excursions: nature excursions by bus, whale watching, dog sledding, reindeer sledding, snowmobile safari or snowshoeing, and local cultural experiences (Sami, museum etc). Own time used for shopping and good food and drinks.  

Prefer Northern Lights chase in smaller groups often in combination with an activity (reindeer or dog sledding). Not foreign to Northern Lights accommodation.

Search information on Google, TripAdvisor and the destination’s official website. Frequent users of Facebook and WhatsApp. Gladly buy ready-made packages, preferably on the travel agency’s website or book separately.

Segment penetration:

Activity level:

Interest for type of Northern Lights activity and transport:

Qualities for choosing Northern Norway & Northern Lights:

Important for Northern Lights excursions:

City - social:

Relevant sources of information:

Booking:

Booking method - package:

  • Travel agency website(49%)
  • www.visittromso.no (22%)
  • Contact travel agent / tour operator (17%)

Booking method - activities:

  • www.visittromso.com (31%)
  • Activity provider’s website (39%)
  • Personal contact Tourist Office (30%) 

Willingness to pay :

For 4 nights in Tromsø. Price per person,  total cost / budget including travel, accommodation and activities / excursions

% prepared to…

  • Pay a bit extra for completely unique activities: 19%
  • Pay a bit extra for comfort during the activities / excursions: 21%

Potential (number of people in 100,000):

Short-term:  In the target group and respond: Can’t think of any reasons for not visiting Northern Norway