SAFETY-PLANNER

The feeling of safety is essential and, as a consequence, they plan well in advance. Want to experience as much as possible. Excursions and activities must be safe, not physically demanding and not cost too much, although they are open to paying a bit extra for totally unique activities and good comfort. Travel often in pairs and many are senior citizens.

Gladly participate in whale watching and nature excursions by bus, but also safe reindeer sledding and snowmobile safari tours. Own time is important and is used for shopping and visiting museums. Gladly consider cruises with accommodation and meals included and a 1-2 day stop in Tromsø. 

Gladly participate in Northern Lights excursions, preferably in combination with reindeer or dog sledding. Prefer small groups, but open to bus trips. They appreciate competent guide, good level of comfort, necessary equipment and photographic tips.

Search for a lot of information – on the destination’s official website, Google, TripAdvisor and from travel agencies. Frequent users of Facebook and WhatsApp. Gladly buy ready-made packages via their travel agency’s website.

Segment penetration:

Activity level:

Interest for type of Northern Lights activity and transport:

Qualities for choosing Northern Norway & Northern Lights:

Important for Northern Lights excursions:

City - social :

Relevant sources of information:

Booking:

Booking method - package:

  • Travel agency website(56%)
  • www.visittromso.no (23%)
  • Contact travel agent / tour operator: (18%)

Booking method - activities:

  • www.visittromso.com (59%)
  • Activity provider’s website (56%)
  • Personal contact Tourist Office (19%)

Willingness to pay:

For 4 nights in Tromsø. Price per person,  total cost / budget including travel, accommodation and activities / excursions

% prepared to…

  • Pay a bit extra for completely unique activities: 23%
  • Pay a bit extra for comfort during the activities / excursions: 27%

Potential (number of people in 100,000):

Short-term:  In the target group and respond: Can’t think of any reasons for not visiting Northern Norway