Short-term potential:
In the target group and respond: Can’t think of any reasons for not visiting Northern Norway
* Consumption of NOK 2000 per person per day/3 days
Market potensials:
The United Kingdom has somewhat of a larger short-term Northern Lights potential
Size of target group (in100,000 people). Number of people in target group per country
Theoretical: In the target group
Short-term: In the target group and respond: Can’t think of any reasons for not visiting Northern Norway
Target penetration:
In UK, DE and JP, the gross target group constitutes 15-30% of the population
