ACTIVITY CHASER
Want physical activities in silent surroundings – in the nature and in the snow. Want to learn and are environmentally conscious. Often travel with partner, rarely senior citizens. Travel budget is above average. Willing to pay extra for unique activities, but prefer slightly more affordable accommodation.
Want to participate in a number of activities, including whale watching, dog sledding, reindeer sledding, snowmobile safari and snowshoeing. Interested in local food and Sami culture. Own time often used to visit museums.
Gladly go on more than one Northern Lights excursion. Prefer smaller groups – knowledgeable guide, extra equipment and tips for photography are essential. Gladly combine Northern Lights experience with an activity (reindeer sledding, dog sledding, snowmobile safari, boat trip). Very positive about staying overnight in the nature.
Search less for information than average, but prefers to use Google and travel agent. Big users of Facebook and WhatsApp, but also others. Book virtually all components of the holiday separately on different booking sites. Generally book activities directly on the website of Visit Tromsø or the activity provider.
Segment penetration:
Activity level:
Interest for type of Northern Lights activity and transport:
Qualities for choosing Northern Norway & Northern Lights:
Important for Northern Lights excursions:
City - social:
Relevant sources of information:
Booking:
Booking method - package:
- Travel agency website(47%)
- www.visittromso.no (20%)
- Travel agent / tour operator (23%)
Booking method - activities:
- www.visittromso.com (61%)
- Activity provider’s website (59%)
- Personal contact Tourist Office (27%)
Willingness to pay:
For 4 nights in Tromsø. Price per person, total cost / budget including travel, accommodation and activities / excursions
% prepared to……
- Pay a bit extra for completely unique activities: 23%
- Pay a bit extra for comfort during the activities / excursions: 14%
Potential (number of people in 100,000):
Short-term: In the target group and respond: Can’t think of any reasons for not visiting Northern Norway